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September 21, 2017

The Nordics have embraced digital marketing

The Nordics are one of the most connected regions in the world, with internet speeds generally much faster than that of the UK. In Norway, over 97 percent of the population has access to the internet, making it second only to Iceland in global connectivity. Sweden has a connectivity rate of over 92 per cent and Denmark comes ninth in the world, with 89 percent of the country having access to the internet. The region has also embraced mobility; in Denmark, there are more mobile phones than people (7.8 million phones vs 5.5 million people).

This push for connectivity is driven by the desire to connect people; in comparison to the rest of Europe, the Nordics is sparsely [...]

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January 19, 2016

Top Mobile Trends for 2016

The last decade has seen incredible progress for mobile. Smartphones have moved from a communication utility and entertainment distraction to playing an expanded role in our day-to-day lives: grocery shopping, dating, payments, health monitoring, and much more.  What does 2016 hold for the mobile industry?

Here are several trends we can count on seeing.

Mobile app saturation and mobile ads — move toward personalization

Throughout 2015, an increasing number of apps were submitted to the app stores—currently as many as 4,000 in a single day. To rise above the noise, companies ranging from emerging startups to Fortune 500 leaders are spending more on mobile marketing than [...]

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October 27, 2015

Cloud Is The ‘Foundation For Digital Transformation

Here’s a startling little factoid: Since 2000, 52% of the companies in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist, or dropped off the list.

That’s a massive shift, and it’s only going to increase, says Ray Wang, founder and principal analyst at Constellation Research.

Speaking at CloudWorld Boston, Wang examined how the convergence of a host of technologies is powering digital disruption. Mobile, social, analytics, connected devices, 3D printing and cloud computing are all part of a process enabling businesses to digitize their processes and their business models.

“Digitalization of business is a key factor in this accelerated pace [...]

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