The last decade has seen incredible progress for mobile. Smartphones have moved from a communication utility and entertainment distraction to playing an expanded role in our day-to-day lives: grocery shopping, dating, payments, health monitoring, and much more. What does 2016 hold for the mobile industry?
Here are several trends we can count on seeing.Mobile app saturation and mobile ads — move toward personalization
Throughout 2015, an increasing number of apps were submitted to the app stores—currently as many as 4,000 in a single day. To rise above the noise, companies ranging from emerging startups to Fortune 500 leaders are spending more on mobile marketing than [...]
Here’s a startling little factoid: Since 2000, 52% of the companies in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist, or dropped off the list.
That’s a massive shift, and it’s only going to increase, says Ray Wang, founder and principal analyst at Constellation Research.
Speaking at CloudWorld Boston, Wang examined how the convergence of a host of technologies is powering digital disruption. Mobile, social, analytics, connected devices, 3D printing and cloud computing are all part of a process enabling businesses to digitize their processes and their business models.
“Digitalization of business is a key factor in this accelerated pace [...]