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September 21, 2017

The Nordics have embraced digital marketing

The Nordics are one of the most connected regions in the world, with internet speeds generally much faster than that of the UK. In Norway, over 97 percent of the population has access to the internet, making it second only to Iceland in global connectivity. Sweden has a connectivity rate of over 92 per cent and Denmark comes ninth in the world, with 89 percent of the country having access to the internet. The region has also embraced mobility; in Denmark, there are more mobile phones than people (7.8 million phones vs 5.5 million people).

This push for connectivity is driven by the desire to connect people; in comparison to the rest of Europe, the Nordics is sparsely [...]

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September 21, 2017

2016-2017 Gartner CMO Spend Survey Reveals the CMO’s Growing Mandate

Chief marketing officers (CMOs) now oversee or heavily influence customer experience, technology spending and P&L performance as means to deliver growth, according to the Gartner CMO Spend Survey 2016-2017. The spending priorities reported in this year’s survey show how marketing organizations continue to lead the charge in a data-driven, digitally led world.

“Over the past several years, we’ve witnessed an expansion of the CMO mandate, from what was largely a promotional role to what is now often seen as the growth engine for the business,” said Gartner for Marketers research vice president Jake Sorofman.

CMOs see increased responsibility In over 30% of [...]

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April 6, 2016

Quantum computing will bring immense processing possibilities

The one thing everyone knows about quantum mechanics is its legendary weirdness, in which the basic tenets of the world it describes seem alien to the world we live in. Superposition, where things can be in two states simultaneously, a switch both on and off, a cat both dead and alive. Or entanglement, what Einstein called “spooky action-at-distance” in which objects are invisibly linked, even when separated by huge distances.

But weird or not, quantum theory is approaching a century old and has found many applications in daily life. As John von Neumann once said: “You don’t understand quantum mechanics, you just get used to it.” Much of electronics is based on quantum [...]

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March 22, 2016

From Data to Algorithms

When Google’s algorithm AlphaGo beat South Korean Go Grandmaster Lee Se-dol by 4-1 last week, it was a significant event in the world of algorithms and artificial intelligence. This is because it represented a new form of artificial intelligence: intuitive artificial intelligence, something which is remarkably more challenging than standard artificial intelligence.

The disruption happening thanks to algorithms is happening all around us. The largest taxi company in the world, Uber, owns no taxis, but uses smart algorithms to connect drivers and passengers. The largest telephone company in the world, WhatsApp, has no telecom infrastructure, but sends over 35 billion message per [...]

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