Chief marketing officers (CMOs) now oversee or heavily influence customer experience, technology spending and P&L performance as means to deliver growth, according to the Gartner CMO Spend Survey 2016-2017. The spending priorities reported in this year’s survey show how marketing organizations continue to lead the charge in a data-driven, digitally led world.
“Over the past several years, we’ve witnessed an expansion of the CMO mandate, from what was largely a promotional role to what is now often seen as the growth engine for the business,” said Gartner for Marketers research vice president Jake Sorofman.
CMOs see increased responsibility In over 30% of [...]
On March 9, 2017, ZT, an underground technologist and writer, read his upcoming novella: Architects of the Apocalypse, to a group of his adherents in the basement of an abandoned bar in Nashville, Tennessee. The occasion was the Third Annual Meltdown Congress—an underground, invitation-only organization dedicated to the survival of the human species in the face of near certain digital annihilation.
I was present, along with three of my compatriots, plus about 30 gray hat hackers (hackers or cybersecurity experts without malicious intent) who represent the cream of the American hacking community.
ZT’s novella takes place in the not-too-distant future. It chronicles an [...]
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