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September 21, 2017

The Nordics have embraced digital marketing

The Nordics are one of the most connected regions in the world, with internet speeds generally much faster than that of the UK. In Norway, over 97 percent of the population has access to the internet, making it second only to Iceland in global connectivity. Sweden has a connectivity rate of over 92 per cent and Denmark comes ninth in the world, with 89 percent of the country having access to the internet. The region has also embraced mobility; in Denmark, there are more mobile phones than people (7.8 million phones vs 5.5 million people).

This push for connectivity is driven by the desire to connect people; in comparison to the rest of Europe, the Nordics is sparsely [...]

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September 21, 2017

2016-2017 Gartner CMO Spend Survey Reveals the CMO’s Growing Mandate

Chief marketing officers (CMOs) now oversee or heavily influence customer experience, technology spending and P&L performance as means to deliver growth, according to the Gartner CMO Spend Survey 2016-2017. The spending priorities reported in this year’s survey show how marketing organizations continue to lead the charge in a data-driven, digitally led world.

“Over the past several years, we’ve witnessed an expansion of the CMO mandate, from what was largely a promotional role to what is now often seen as the growth engine for the business,” said Gartner for Marketers research vice president Jake Sorofman.

CMOs see increased responsibility In over 30% of [...]

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July 26, 2017

Blockchain Technology and Smart Cities

Many trends on the horizon offer opportunities that could transform our cities. From self-driving vehicles and the sharing economy through to cloud computing and blockchain technologies, each of these trends is quite significant on its own. But the convergence of their disruptive forces is what will create real value and drive innovations.

Take blockchain and the sharing economy as an example. Bringing these two forces together can potentially disrupt established companies like Uber and Airbnb. The success of these companies is largely due to their ability to make use of existing assets people owned, that had been paid for, but from which new value could be [...]

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May 12, 2017

MGT Enters a Joint Venture with Nordic IT to Develop and Market Secure Mobile Phone

DURHAM, N.C., May 5, 2017 /PRNewswire/ — MGT Capital Investments, Inc. (OTC: MGTI) announced today that it has entered into a joint venture partnership with Nordic IT Sourcing Association Venture Partners to develop and market the world’s most secure mobile phone. The partnership agreement specifies an initial 50-50 equity split, prior to expected third party investment (however, there can be no assurance of such investment). The joint venture is called JMPP Oy and will be domiciled in Helsinki, Finland. MGT is responsible for designing, engineering and testing a state of the art cell phone with privacy features that stay one step ahead of hackers and eavesdroppers. [...]

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