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September 21, 2017

The Nordics have embraced digital marketing

The Nordics are one of the most connected regions in the world, with internet speeds generally much faster than that of the UK. In Norway, over 97 percent of the population has access to the internet, making it second only to Iceland in global connectivity. Sweden has a connectivity rate of over 92 per cent and Denmark comes ninth in the world, with 89 percent of the country having access to the internet. The region has also embraced mobility; in Denmark, there are more mobile phones than people (7.8 million phones vs 5.5 million people).

This push for connectivity is driven by the desire to connect people; in comparison to the rest of Europe, the Nordics is sparsely [...]

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September 21, 2017

2016-2017 Gartner CMO Spend Survey Reveals the CMO’s Growing Mandate

Chief marketing officers (CMOs) now oversee or heavily influence customer experience, technology spending and P&L performance as means to deliver growth, according to the Gartner CMO Spend Survey 2016-2017. The spending priorities reported in this year’s survey show how marketing organizations continue to lead the charge in a data-driven, digitally led world.

“Over the past several years, we’ve witnessed an expansion of the CMO mandate, from what was largely a promotional role to what is now often seen as the growth engine for the business,” said Gartner for Marketers research vice president Jake Sorofman.

CMOs see increased responsibility In over 30% of [...]

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