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September 21, 2017

The Nordics have embraced digital marketing

The Nordics are one of the most connected regions in the world, with internet speeds generally much faster than that of the UK. In Norway, over 97 percent of the population has access to the internet, making it second only to Iceland in global connectivity. Sweden has a connectivity rate of over 92 per cent and Denmark comes ninth in the world, with 89 percent of the country having access to the internet. The region has also embraced mobility; in Denmark, there are more mobile phones than people (7.8 million phones vs 5.5 million people).

This push for connectivity is driven by the desire to connect people; in comparison to the rest of Europe, the Nordics is sparsely [...]

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September 21, 2017

2016-2017 Gartner CMO Spend Survey Reveals the CMO’s Growing Mandate

Chief marketing officers (CMOs) now oversee or heavily influence customer experience, technology spending and P&L performance as means to deliver growth, according to the Gartner CMO Spend Survey 2016-2017. The spending priorities reported in this year’s survey show how marketing organizations continue to lead the charge in a data-driven, digitally led world.

“Over the past several years, we’ve witnessed an expansion of the CMO mandate, from what was largely a promotional role to what is now often seen as the growth engine for the business,” said Gartner for Marketers research vice president Jake Sorofman.

CMOs see increased responsibility In over 30% of [...]

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March 15, 2017

MGT Signs Letter of Intent to Develop Privacy Mobile Phone

DURHAM, N.C., March 14, 2017 /PRNewswire/ — MGT Capital Investments, Inc. (OTC: MGTI) announced today that it has signed a non-binding letter of intent with Nordic IT Sourcing Association to develop a truly secure mobile phone. The letter of intent is expected to lead to a definitive contract whereby MGT would be responsible for designing, testing and assembling a state of the art cell phone with privacy features that stay one step ahead of hackers and eavesdroppers. The base phone will be procured as an OEM model using the Android operating system, and then modified using the skills of MGT’s cybersecurity team. The definitive agreement will be predicated on minimum [...]

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August 30, 2016

How digital transformation is disrupting IT outsourcing

Digital transformation is the business goal du jour. And while the increased adoption of social, mobile, analytics, cloud, autonomics, robotics and Internet of Things technologies is creating tremendous opportunities for the enterprise, it’s also introducing new risk.

Most notably, these emerging technologies are impacting on how IT organizations interact with their IT service providers. These newer solutions tend to be less customizable, more scalable, less expensive and more automated than traditional outsourced services. They often require less deal-specific investment and the services may be shared among many customers. Thus, the outsourcing contracts that govern them [...]

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